Competent,
Successful and
Not Fine
Discover what you want from your career, in your
own words, and take the first step out of
High -Functioning Misalignment.
For advertising and marketing professionals who’ve outgrown the career they built and want to intentionally choose what’s next.
Created by a former healthcare advertising executive with 20+ years in the industry.
WHO IS THIS FOR
Everything looks right. Something still feels off.
Everyone leans on you. No one checks in.
You're the person everyone brings their problems to, and when
it's your turn, you handle it alone.
Wanting more feels ungrateful.
You've wondered if there's more to your career, and then felt
guilty for wanting it.
What you loved fell off the calendar.
The job kept expanding, and something had to give. Usually, it
was the part that felt most like you.
Praised for work you've outgrown.
They say "good job." It stops feeling like one.
High-Functioning
Misalignment.
What you've been feeling has a name. It's when the title, the income, and the reputation all say you're doing well, and what you want from your work has stopped matching them. You're still delivering. Still performing. Still succeeding. Your competence becomes the camouflage.
This isn’t burnout. Burnout slows you down. This speeds you up, and you keep getting better at it. You’re not falling behind, and a week off wouldn’t fix it, because you’d come back to the same work, still doing it well.
FOUR MOVES
The path from High-Functioning Misalignment to your next
intentional career decision isn’t about starting over.
It’s about knowing what you want before you change anything.
These are the four moves I used to change my own career, and the ones I use with clients so they know what they want and can take a first step toward it.
Get curious about what's no longer working.
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Get clear on what you want, and why.
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Build confidence with evidence that change is possible.
Celebrate progress in a way you can sustain.
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WHY START HERE
What do you really want?
From the outside, you've done everything right. So why do you still
end the day wondering if there's more?
Because somewhere along the way, the next step stopped being a
choice. A door opened, it was a step up, and you walked through it.
Then the next door opened, and the one after that.
A new role, a new company, or a new plan won't fix it until you've
answered one question: what do I really want? Almost no one
stops to ask. Everyone around you is asking what you can deliver
next.
This program is built around that question. It starts with an honest
look at where you are, and it gets you moving on what you find.
“I spent more than 20 years being good at a career I’d outgrown. I built this program to help people work out what they want, and gather the evidence to act on it.”
Michelle Morgan
Whether you stay, move, or pivot.
Curiosity
Find your hidden energy leaks, separate your voice from the “shoulds” you inherited, and get hours back for what matters most to you.
Clarity
Name your Signal, the one feeling that tells you which options are worth taking, and make your next move because you want it.
Confidence
Stop letting doubt cast the deciding vote, and build confidence through the action you take.
Celebration
Let your progress count, and build momentum you can sustain.
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WHAT YOU'LL WALK AWAY WITH
Here's what changes
MODULE 1 · INVENTORY
CAREER
ACCORDING TO
possibility
THE WORKBOOK
THE PROGRAM
What's included.
Eight modules. One workbook.
Inventory. Excavation and Recovery. Dreaming Forward. Self-Belief. Action. Accountability.
Sustainability. Celebration.
There are eight modules in total. Each one follows the same rhythm:
a video that teaches the concept, and then the workbook, where the
real work happens.
Eight self-guided video modules
Reflection pages: open-ended questions with no right answers,
just honest ones
Branded worksheets that turn what you uncover into something
you can use
Access in your private members area
$000
one-time
THE PROGRAM
Eight modules. Four moves.
One workbook.
CURIOSITY
1. Inventory
2. Excavation and Recovery
CLARITY
3. Dreaming Forward
4. Self Belief
CONFIDENCE
5. Action
6. Accountability
CELEBRATION
7. Sustainability
8. Celebration
Everything is in one place: the videos, the workbook and your progress. Pick up when you’re ready.
Print the workbook or fill it in on screen. You have six months to finish.
Michelle Morgan, ACC
Leadership Coach · Former healthcare advertising EVP · ICF-credentialed
Michelle spent 20+ years in pharma and healthcare advertising, at NYC agencies including Ogilvy and FCB, and rose to EVP.
She left with no plan and no clients, and built her coaching practice around the question she’d been avoiding: what do I really want?
Today she helps advertising and marketing leaders work out what they want next, and take the first step toward it.
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My boss said “You did such a good job.” I resigned a few days later. Here’s why.
FAQ
Common questions.
A self-guided program: eight video modules and a workbook to help you figure out what you want from your career and take a first step toward it. Built for people in advertising and marketing who are good at their jobs and no longer sure it’s what they want. It follows a similar framework I use with my live clients, at your own pace and on your own. If you’ve never worked with a coach, this is an easy place to start.
Yes. Not being sure is the starting point. You work out what you want, and the first step you take is small, like a conversation or an email. It’s not a resignation.
Plan on about an hour a week: 20 to 25 minutes of video, then the rest of the hour with your workbook. That’s one module a week, the pace the program is built for, so about eight weeks start to finish. Module 2 has two videos, so that week runs longer. If a week gets away from you, your videos are available for six months.
Yes, it’s designed for it. The videos teach, the workbook has the reflection questions and worksheets, and every module ends with a prompt to say what you wrote out loud to someone you trust.
A clear picture of what you want from your work, in your own words, and a first move on your calendar. Along the way you’ll see where your time and energy go, and where doubt has been making your decisions for you. The program doesn’t promise a new job or a promotion. What you do with what you find is up to you.
It depends. If you’re worn out and a real break would fix it, take the break. This program won’t replace it. If you took the break and came back to the same job feeling the same way, this is what it’s for.
Not from me. Nothing about the program involves your employer, and I don’t share who enrolls. If you want it kept entirely separate from work, make sure to use a personal email when you enroll. Who you tell is up to you.
One module a week takes about eight weeks, so six months leaves plenty of room. After six months the videos are no longer available, so if you’re partway through, finish them before then. The workbook is yours to keep.
I spent 20+ years in advertising, so this is built for your world. It starts with what you want, before you update your resume or start looking. And it doesn’t assume the answer is a promotion or a new job.
If you’re sure you want to stay and change things where you are, start with live coaching. That work depends on your company, your boss, and your situation, and on Zoom I can work through all of it with you. Apply to work with me 1:1. If you’re not sure yet, start here.
All sales are final, so please read what’s included before you enroll.
If you have a question first, please contact Michelle.
